Supercell players buy gems and passes in two official places: the in-app shop, paid through Apple or Google, and the Supercell Store on the web, where they log in with a Supercell ID. A B2B seller reaches them mainly through app-store gift cards that fund the in-app purchase, and through Supercell’s own gift cards where Supercell makes them available. Supercell’s terms allow virtual items to be bought only from Supercell or its authorised partners, which rules out most “gem top-up” offers you will see.
Clash of Clans, Clash Royale and Brawl Stars sell gems, passes and offers in the game and on the web. For a reseller the question is not what players buy but which route is allowed: Supercell keeps tight control of where its currency is sold.
Where Supercell players pay
| Channel | How the player pays | Account identifier | Third-party role |
|---|---|---|---|
| In-app shop (iOS, Android) | Apple or Google payment, including store balance | The game account on the device | Sell App Store or Google Play credit |
| Supercell Store (store.supercell.com) | Web checkout; gift card balance where available | Supercell ID login | Sell Supercell gift cards, where offered through an authorised channel |
| Supported third-party stores | Per store | Per store | The Supercell Store’s FAQ lists them; your supplier should be one or fulfil through one |
The Supercell Store covers Brawl Stars, Clash of Clans, Clash Royale, Hay Day and Boom Beach, per its own home page. It is Supercell’s web storefront for the same items the games sell in app, and purchases are delivered to the game account connected to the player’s Supercell ID.
What Supercell’s terms say about third parties
Two lines in Supercell’s Terms of Service define the reseller’s space:
- Players are only allowed to purchase virtual items from Supercell or its authorised partners, through the service, and not in any other way.
- Selling, buying, redeeming or otherwise transferring virtual items is prohibited except where the service expressly authorises it, and accounts may not be bought, sold, rented or given away.
Read together, these make gems and in-game currency a product a reseller cannot legitimately source from just anyone. A supplier offering “gems sent to your player tag” needs to show that it is one of the supported third-party stores listed in the Supercell Store’s FAQ, or that it fulfils through one. Anything that logs into a customer’s account, or asks for a Supercell ID verification code, is outside the terms and puts the customer’s account at risk. The distinction between authorised and grey supply is covered in authorised vs grey market gift cards.
Supercell has also published a warning about fake Supercell Store websites, stating that there is only one official store, at store.supercell.com, and that the official store has no social media accounts. Your listings should never imitate it, and your support team should know the warning exists, because customers who have been caught by a fake store sometimes contact the seller of the gift card they used.
Route 1: app-store credit
The most widely available product is credit for the platform that processes in-app purchases: Google Play on Android, Apple on iOS. The customer redeems the card to their store account and buys gems, passes or offers in the game in the normal way. Nothing about the Supercell account changes hands, and the purchase is an ordinary in-app transaction.
For a seller, this is simply an app-store gift card sale, with that brand’s rules:
- Region. App-store credit is region-bound to the store account’s country. The details for each are in Google Play gift cards wholesale and Apple gift cards wholesale.
- Device. Ask which phone the customer plays on before they buy. An Apple card does nothing for an Android player.
- Listing. Describe the product honestly: “Google Play credit, spendable on Clash Royale and other apps”, not “Clash Royale gems”.
Route 2: Supercell gift cards
Supercell runs a gift card redemption page on its store. Per that page, the player logs in with a Supercell ID, enters a 16-character code, and the balance is added to their account immediately, with a warning that the action cannot be undone. The page’s current instructions describe the balance as usable on the Brawl Stars Store, and it shows a message for regions where gift cards are not yet available. There is also a daily limit on redemptions.
What this means for a reseller:
- Treat Supercell gift cards as a regional product with limited coverage, and confirm with your supplier, in writing, which regions and which games each SKU covers.
- Ask how the supplier sources the cards. A legitimate supplier can explain its authorised channel; the terms above make this question mandatory rather than polite.
- The customer needs a Supercell ID to redeem. Say so in the listing and the delivery email, with a link to Supercell’s own instructions on creating one.
Do not confuse gift cards with Store Codes. Per the Supercell Store, Store Codes are bought on the store to gift items or run community giveaways, can be claimed once per Supercell ID and expire six months after purchase. They are not a stored-value product, and Supercell’s terms prohibit reselling virtual items outside what the service authorises.
Route 3: direct top-up
In mobile gaming, direct top-up usually means the customer types a player ID and currency arrives without a login; the model is described in what is direct top-up. For Supercell games the official web store works through a Supercell ID login instead, and Supercell’s terms limit sales to Supercell and its authorised partners. A direct top-up offer for these games is therefore legitimate only when the supplier fulfils through such a partner.
If a supplier offers it, ask three questions: which authorised route fulfils the order, what the customer has to provide (a player tag, a Supercell ID email, or a login code), and what happens when a delivery fails. If the answer to the second question involves a verification code sent to the customer’s email, the flow is account access, and you should decline.
Pre-listing checklist
- The product type is clear: app-store credit, Supercell gift card, or authorised direct top-up.
- For Supercell gift cards: regions and games covered per SKU, in writing.
- For direct top-up: the authorised route named, and no step that asks for the customer’s login or verification codes.
- Listings that name the platform (Google Play or Apple) and do not suggest a Supercell partnership you do not have.
- Replacement terms for codes that arrive already used.
- Invoices and statements for each order and balance top-up.
- Support macros for “wrong device”, “wrong region” and “no Supercell ID”.
The general fraud checks for gaming products, including account-takeover patterns, are in gift card fraud prevention. Giftoro is a B2B supplier of digital products across 100+ brands, with API and bulk-file ordering; the gift card API page describes the integration.
Frequently asked questions
Can I buy Clash of Clans gems wholesale?
Only through Supercell or its authorised partners. The Supercell Store’s FAQ lists the third-party stores it supports; any supplier offering gems should be on that list or fulfil through one of them. The legitimate trade products are app-store credit, which players spend on gems in app, Supercell gift cards where Supercell makes them available, and direct top-up only when the supplier fulfils through an authorised partner. Ask any gem supplier which listed store it is or fulfils through.
Is there a Supercell gift card?
Supercell runs a gift card redemption page on store.supercell.com. Per that page, a 16-character code adds balance to the player’s account after logging in with a Supercell ID, and its current instructions describe the balance as usable on the Brawl Stars Store. Availability is regional, so check which regions and games a given card covers before stocking it.
How do customers pay for Brawl Stars or Clash Royale with a gift card?
The most common way is app-store credit: the player redeems a Google Play or Apple gift card to their store account and buys in the game as usual. Where Supercell gift cards are available, the player can instead redeem one on the Supercell Store with their Supercell ID. The card must match the device’s store and the account’s country.
Is it safe to top up Supercell games through third-party sites?
Only when the site is an authorised partner or sells products that fund official purchases, such as app-store credit. Supercell warns that the only official Supercell Store is store.supercell.com and that fake copies exist. Any service that asks for a Supercell ID login or a verification code is taking over the account and breaches Supercell’s terms.
Can I resell Supercell Store Codes?
Store Codes are bought on the Supercell Store to gift items or run giveaways, can be claimed once per Supercell ID and expire six months after purchase, per the store. They grant specific items rather than a balance, and Supercell’s terms prohibit selling or transferring virtual items except where the service expressly authorises it, so they are not a resale product.